Infographic: The era of mobile dominance
Nearly 10 billion devices are currently connected to the Internet. More than 1.5 billion of the 10 billion connected devices are mobile devices, specifically, smartphones. It’s a huge percentage that has led to huge changes in marketing and beyond. Mobile devices have begun to reign supreme over desktop ones, and you can see it at almost every turn.
Infographic prepared by TollFreeForwarding.com presents many aspects of this mobile dominance, but focuses primarily on the m-commerce aspect.
Inundated with smartphones
While there are currently 1.5 billion Internet-connected mobile devices, by which time the number is expected to grow to 10 billion by 2017 – currently that’s the total of all electronic devices using the Internet. “Ordinary” cell phones, also known as dumbphones’are also leaning toward decline – now more than half of phones – 54% – are smartphones.
More iPhones’than newborns
Most societies in Europe and America are aging societies. At least they are a mobile aging society. Indeed, it turns out that the number of iPhones sold per day’exceeds the number…of babies born! Every day 371,000 babies are born and 378,000 iPhones’are sold.
Not to mention smartphones from other brands, which certainly add up to a much higher number. Another interesting fact is that more people in the world own a cell phone than a toothbrush. This really shows the ubiquity of this technology.
Inseparable for better or for worse
On average, we spend 14h a day with a phone at our fingertips, according to the infographic. However, observing the behavior of society, we are tempted to say that for many people the time is 24 hours a day. Most of us take our phone with us everywhere – literally.
Half of the population sees nothing wrong with checking information on a smartphone during lunch, and as many as ¾ of us take a bath with our smartphone – maybe not literally, but such a percentage takes their phone with them to the bathroom.
For shopping with a smartphone
The dominance of mobile devices has affected all areas of marketing. 43% of customers have used their phone at least once to search for information about a product while in a stationary store. It’s making us much more informed customers.
A lot of consumer behavior has changed, and stores have had to follow suit.
Already 4 in 5 people use smartphones for shopping purposes. 56% of people say that shopping with a smartphone in hand is simply more enjoyable. ¼ of customers make online purchases exclusively through mobile devices! This is a huge advance for m-commerce over e-commerce, which is apparently losing users to mobile. 34% of users have made a purchase via a mobile device at least once. The smartphone is also our mobile shopping advisor.
On a smartphone, we look for product information and reviews, search for store locations and compare product prices. We also often bushwhack for discount coupons.
When we are in a store, the smartwatch is primarily used to check the competition – 54% of people search for other stores in the area where the product can be bought cheaper. 53% are looking for a lower product price in online stores. 41% browse other customers’ reviews, and 21% – look for discount coupons on the fly.
Mobile discount coupons are used 10 times more often than coupons delivered on a desktop – this is most likely primarily due to convenience and not having to print the coupon. It is estimated that 18% of users have used at least one mobile coupon in the last 3 months. The number of coupons is also steadily (and significantly) increasing – from 2010 to the present, the number of coupons has grown from 12.3 million to 53.2 million.
So as you can see, smartphones are definitely climbing to the lead in the category of internet-connected devices. They are our inseparable companion throughout the day, a source of entertainment and advice. The pursuit of newer and newer models of smatphones means that soon the number of devices will significantly outnumber the population.
The era of mobile dominance is underway and will include more and more users, with more and more smartphones.