Business applications of wearables intersect with everyday ones – Kazimierz Murzyn
Kazimierz Murzyn, Chairman of the Board of the Foundation and Managing Director of the LifeScience Cluster in Krakow, a man with vast experience in his industry, answers "3 questions for the speaker". In the interview, he talks about how he perceives wearable technologies and explains what it is connecting In the context of mobile apps and beyond.
Do you think that new devices like Google Glass or Smart Watch will find application in supporting business?
Why we only ask about business? I think the difference between business and non-business applications will blur in many areas of life. Mobile means precisely that information can reach me, be processed and sent to me at any time, regardless of what I am doing.
The same information can have value in commercial, social, military, political, family and any other context. GG, SW and other "wearable technologies" are just an interface with specific functionality, and at some point it will not be clear whether it is me using GG or GG using me. Business should approach GG and SW technology like the military and police, who are testing how and what the devices can be used for.
It only takes one hackathon-type session to come up with multiple applications to support the business, one-two of which will find widespread use.
Who do you think should have a mobile application, and for which companies it is unnecessary?
Given the pace of development of our civilization and the dependence of this development on digital technologies, you will have to look with candlelight for companies that will not need mobile applications in any context of the. Companies are organized around many functions and processes, the most important of which are innovation and marketing. The latter, in the digital world, should be understood as "connecting," which in practice consists of the processes and functions through which the company is connected to its customers.
Point out to me the companies or individual consumers who do not and will not use any mobile technology, and I will point out to which companies mobile apps will be completely unnecessary.
Give a talk at Mobile Trends for Business. What your presentation will be about?
Mobile applications are gaining more and more use in the life science field. What are the conditions, what are the challenges and what are the trends that will set the way forward? We don't always realize what falls under the term "life science" and, consequently, what applications of mobile technology can be imagined in this field.
I would like to talk about what is already happening and what (probably) will happen at the intersection of mobile technology and life science.