Become a master of mobile SEO, or how to create a good mobile site

The American portal Forbes published an article that conveys many important tips to master mobile SEO, or mobile SEO. Google some time ago stopped positioning sites that do not have a mobile version, so it’s worth educating yourself on the issue and making sure your mobile site is as search engine friendly as possible. Forbes advises how to do it.
We know that there is a buzz about mobile, that it is important. However, there are still many companies that are not fully aware of what this “mobile” really is and, more importantly, what a good mobile site should look like. Mobile SEO must be different from the desktop one. How to do it right?

Forbes provides some practical tips.

Focus on accurate, reliable sites

Google has already set some important rules that prove proper mobile SEO. Many rely on reliability and accuracy. Mobile is just developing, so Google is trying to weed out common mistakes as efficiently as possible. When optimizing content for mobile, it is worth paying attention to such basics as:

• Make sure the photos and videos you post display correctly on mobile devices.
• Make sure you redirect to the right mobile page.
• Avoid any 404 errors and inaccessible content.
• Make sure the site doesn’t have any ads splitting the page content or “click to exit” style ads.

Know the options you can use

We all know the importance of mobile optimization, but not everyone knows what it is. It’s not just “one size fits all devices” category solutions. There are a number of mobile site optimization solutions you should consider taking into account m.In. type of site and target audience. Here are three of the most popular solutions:

• Responsive Design (RWD)-automatically adjusts the content of the site to the size of the screen, leaving the same content (and address) on both desktop and mobile sites. This is a very popular solution, but if you have a heavily developed site, it may not work.
• Dynamic Serving – dynamic customization – it detects whether the content is displayed from mobile or desktop, and based on this principle selects the appropriate code so that the page is displayed correctly. The website address remains unchanged.
• Separate mobile sites – separate mobile pages – uses both different codes and different URLs. This solution is useful when our mobile site is significantly different from the desktop site, e.g. serves other purposes.

Know your audience

People use computers differently and mobile devices differently. The same person can use different devices to search for different things. Keep in mind not only this, but also the fact that mobile screens are simply small. Users don’t want large blocks of text because they can’t read them freely.

Therefore, it is important that the content of the page is automatically adjusted to the screen – in terms of text width and size.

Remember voice search

People don’t just search for different passwords, they also search for them in different ways. Voice searches are usually formulated in questions, so they tend to be longer than traditional ones. Voice searches are often questions about the nearest gas station or coffee shop, so it makes sense to use geographic indicators on the mobile site, and to create content so that it answers the questions our users might want to ask.

Time is money

When using mobile search, the time criterion is much more important than for desktop search. We search for information on computers and tablets when we have a moment to review the results. We usually use mobile search engines when we are on the run and need to find a quick answer.

That’s why it’s important to have clear content that helps you instantly find the answer to your query. Equally important, if not more important, is the loading speed of the mobile page – the faster, the better.

Look for new developments

Mobile SEO has the potential to become much more innovative than desktop SEO. Here are some ideas that will give mobile search an advantage: