Usage data – 6 key treatments for your application
The mobile application market is growing and, consequently, the competition in this field is getting stronger and stronger. So what is the recipe for success? Getting users’ attention requires a fair amount of originality, a well thought-out strategy, but also a pinch of intelligence and analytical skills.
If you are a newcomer to mobile app development and don’t know how to attract customers, or as an experienced developer you are wondering how to reach even more users, the following article is aimed at you.
Usage data – must have!
Wondering how to get ahead of your industry rivals in action? It turns out that without an usage data application to collect detailed usage data for you, you cannot expect to develop your product, much less stay ahead of potential competition. Without a doubt, mobile analytics applications are rich in information about how you, but also your opponents, deal with customers.
So, what is most important in usage data analysis and where to start?
1. Determine the size of the market
Determining how many users have installed an app on their device is a key element in determining the popularity of your product. It is important to know the number of downloads through the app store when doing benchmarking.
2. Determine engagement
Getting users to download an app is certainly a big success, but getting them to use it regularly is a bit more challenging. Identifying the number of active users and studying trends is extremely important. Both daily and monthly percentage analysis of active users can determine the success of your app.
3. Determine the time of use
Equally important is to measure the amount of time users actually spend using the app. Comparing activity against competitors can help you determine your product development strategy and ultimately create more engaged users.
4. Take care of the data transfer speed
The performance of the app is a key element that determines the amount and frequency of user activity. For your customers, it is important to meet their needs quickly and to be satisfied with the use of the application. The speed with which an application transmits data, shares it or downloads it is an undoubted indicator of performance, and this is extremely important for every user.
5. Determine the location of users
Determining where the app has been used is a great indicator of popularity and fitting in with prevailing trends.
Knowing whether your app is well received in a specific city, province or any location allows you to starget your message to similar areas and determine future app development. It’s also important to keep in mind that a low usage situation in certain areas means you need a stronger offering for people in that market. If you don’t have much of a competitive advantage, it’s important to determine how you stack up against potential opponents.
