Lead Ads from Facebook will automatically complete your data

Newsletters can often litter an electronic mailbox, but sometimes they are an important source of information for users. However, a company that wants to use such a method of promotion needs customers’ personal data, collected most often via a form. These, on the other hand, are cumbersome to fill out on a touchscreen.

A new feature Facebook is testing right now, Lead Ads, will enable the redemption of sponsored posts with an option that allows mobile users to automatically fill in information about themselves.

How it works?

A person interested in the company’s ad only has to press the subscription button visible on it, and the data needed to receive, for example, the aforementioned newsletter will be automatically entered in the appropriate places. The user can then check the information transcribed by Facebook and approve the procedure with the summary button. This greatly streamlines the entire process and thus allows companies to reach more customers – after all, they will avoid the often cumbersome and time-consuming task of typing data into the appropriate boxes on a touchscreen. Facebook will complete the following from our data:

• Full name,
• Email address,
• Address of residence,
• Contact phone,
• Zip code,
• City,
• Country,
• Company name,
• Job title.

Of course, the new feature will incur fees, just like normal promotion of a page or post. However, business owners should pay special attention to the possibility of easier acquisition of customer data, which, after all, can be put to great use in marketing. The form of Lead Ads does not send the user away from the social network, and thus does not distract from it.

Autocomplete form, on the other hand, encourages us to quickly agree to subscribe.

What about privacy?

Ordinary users may find it uncomfortable to know how much information the social network is able to give to others. Of course, before our autofilled data in the form goes to the recipient, we still have to give final consent by selecting the “summary” option – so there is no possibility of sharing data by accidentally clicking the subscribe button. Facebook also stipulates that companies that receive our information are not allowed to resell it to others.

How it will really be – time will tell.